Readers should be able to distinguish independent editorial coverage from paid or commercially influenced material.
Clear identification
Sponsored or branded material should be labelled clearly so readers understand its commercial nature.
Editorial independence
A commercial relationship should not be presented as independent reporting. Sponsors do not automatically control editorial decisions outside the agreed commercial material.
Accuracy
Sponsored content should still avoid knowingly false or misleading claims and should comply with applicable advertising requirements.
Reviews and endorsements
Any commercial relationship relevant to a review, recommendation or endorsement should be disclosed in a way readers can understand.