Trust depends on readers understanding who controls the editorial decision-making process.
Editorial decisions
Story selection, headlines, analysis and corrections should be based on editorial judgment rather than a promise of favourable coverage.
Commercial relationships
Advertising, sponsorship or affiliate relationships may support the publication, but they should not automatically determine independent editorial conclusions.
Conflicts
Where a material conflict could affect reader understanding, appropriate disclosure should be considered.
Corrections
Commercial relationships do not prevent legitimate corrections of factual errors.