Trust depends on readers understanding who controls the editorial decision-making process.

Editorial decisions

Story selection, headlines, analysis and corrections should be based on editorial judgment rather than a promise of favourable coverage.

Commercial relationships

Advertising, sponsorship or affiliate relationships may support the publication, but they should not automatically determine independent editorial conclusions.

Conflicts

Where a material conflict could affect reader understanding, appropriate disclosure should be considered.

Corrections

Commercial relationships do not prevent legitimate corrections of factual errors.