Our content standards define the baseline we expect before a story is published.
Original value
We aim to add reporting, context, analysis, explanation, data or another meaningful contribution rather than simply rewriting another publisher.
Accuracy
Important factual claims should be checked against appropriate sources. Uncertainty should be represented honestly.
Clarity
Stories should use clear language, descriptive headings and readable structure, especially on mobile devices.
Attribution
When another source materially informs a story, appropriate attribution should be provided. Attribution does not authorise copying protected text or media.
Respect
We avoid harassment, fabricated claims, deceptive identity, intentionally misleading headlines and unnecessary personal information.
AI-assisted work
AI tools may assist production, but they do not remove the need for editorial judgment, verification and responsible sourcing.